Our Story
Rooted in Passion, Brewed with Purpose
Wide Awake began with a simple belief: exceptional coffee should tell a story of the people who grow it and the land it comes from.
Born in the Philippines, we're dedicated to showcasing the incredible potential of Southeast Asian coffee. From the volcanic slopes of Mount Apo to partnerships with passionate farmers, every cup represents a commitment to quality, sustainability, and the art of coffee.
We're not just roasters—we're storytellers, connecting you to the origins, the farmers, and the craftsmanship that makes each bean extraordinary.
2019
Founded
50+
Farm Partners
100%
Direct Trade